Upgrade your app
It is important to bring the best value to your customers all the time and have the lowest possible churn rate. There are many advantages of using a Cloud Marketplace, one of them is to be able for your customers to always remain on the latest version. The innovations and the added value may come either from the cloud provider or from the software vendor.
Either way, Bravenn has a service to keep up-to-date your app by providing:
Support to your customers
Upgrade your app (at least once a year)
Most important, do like Fred Luddy of ServiceNow, never stop innovating!